Workforce Development Marketing Campaign Assets

The Manufactured Housing Institute (MHI) has created marketing assets to be used by its membership in the ongoing education of consumers about manufactured housing but also the growing industry and its wide variety of rewarding careers in production, transportation, installation, home sales and community management.

Workforce Campaign Marketing Language and Copy

Use this guide when creating your own elements (brochure, webpage, social media, etc.) for a marketing campaign. This document will give you a theme/slogan to use, messaging, career overviews, benefits of working in the industry, and job descriptions for manufactured home installers, manufactured home community managers, manufactured home production team members, manufactured home sales consultants and manufactured home transporters.

Workforce Campaign Webpage

Link to this page when educating about careers in the manufactured housing industry. Videos, specific job descriptions, pictures and training opportunities can be found for manufactured home installers, manufactured home community managers, manufactured home production team members, manufactured home sales consultants and manufactured home transporters. This webpage also includes the state associations links to—websites, contact page and career information.

These URLs all lead to the main career page on the MHI website:
www.manufacturedhousing.org/careers
www.manufacturedhousingcareers.com
www.manufacturedhousingcareers.org

Videos

Home Installer Video

30-second video that specifically talks about manufactured home installers. This video has an MHI :05 tag at the end that is customizable.

Industry Jobs Video

Two-minute video that promotes the industry jobs available and the benefits of working in manufactured housing. All jobs are highlighted and the industry’s current growth and appeal. This video has an MHI :05 tag at the end that is customizable.

Web Ads

Web ads for use in many applications: websites, digital marketing, newsletters, etc. Link to your own career information or the MHI Workforce Campaign webpage.
www.manufacturedhousing.org/careers
www.manufacturedhousingcareers.com
www.manufacturedhousingcareers.org

Sizes-728x90, 300x250, 160x600, 300x600.

Social Media Posts

Social media posts created for Facebook—but can be resized for other applications.

Facebook post—Installers
WANTED: Home installers! Do you like to work with your hands in an outdoor setting? This may be the career for you. Learn more at www.ManufacturedHousingCareers.org.

Facebook post—General Careers
The manufactured housing industry is hiring! Career opportunities include Home Production, Home Transporter, Home Installer, Community Manager and Home Sales Consultant. For more information, visit www.ManufacturedHousingCareers.org.

Facebook Story post—General Careers
The manufactured housing industry is hiring! No experience necessary. On the job training available. Learn more at: www.ManufacturedHousingCareers.org.

Information Piece

Two-sided, 8.5” x 11”, full color piece that touts the careers in manufactured housing—production, home sales, transportation, installation and management. Also included are the many reasons to consider working in the manufactured housing industry. This colorful piece can also be customizable for your own use. A pdf and a print pdf are available.

Workforce Campaign Assistance

For additional information and ways to use these items in your own campaign please contact:
Katie Baumer
Director of Marketing
Manufactured Housing Institute
703.844.0691
kbaumer@mfghome.org